In "Social Advertising", Catherine Tucker asserts that the method of social network-based advertising has proved to be one of the most effective methods in online advertisement in the last decade, and that even the social networks are uncertain of the extent of information available to the data banks in their quest to find ways to illicit responses from online consumers. She first gives a brief explanation of how the ad generators target their consumers, and then she gives results from a conducted field experiment on the most common information taken, and what genders, ages, and interests they look for when trying to find the most responsive targets. She writes in order to convey the common strategies, purposes, and effectiveness of social advertising and to show the extent of information being analyzed and how it effects the privacy of both the users of online social networks and the networks themselves. Her intended audience are social network users or creators interested in the truth behind the ads appearing on the sites.
Article Link: http://www.isb.edu/isbweb/isbcms/faculty/upload/Doc1322012953.pdf
MLA Citation:
Tucker, Catherine. Social Advertising. MIT Sloan School of Management, Cambridge, MA (25 January
2012): Web. 9 March 2012.
Annotation:
The article's thorough and definitive information on online ad generators and SocialAd online advertising supplied a series of quotes and citations that better defined and reviewed the advertising-centered branch of the online privacy infringement issue.
No comments:
Post a Comment